Privacy policy

Last updated: 2025 September 16

QED (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you use our website the-qed.com (the “Site”) and purchase from our online store. By registering, placing an order, or otherwise using our services, you agree to the collection and use of your personal data in accordance with this policy.

1. Responsible entity

The responsible data controller is:

QEDAS, UAB
Legal entity code: 306966326
Registered office: Variakojo g. 19, Rinkuškių k., LT-41188 Biržų r., Lithuania
Email: info@the-qed.com

2. Definitions

• Personal data: any information relating to an identified or identifiable natural person.

• Processing: any operation or set of operations which is performed on Personal Data, such as collection, recording, storage, alteration, retrieval, use, disclosure, erasure, etc.

• Data subject: a natural person whose personal data are processed.

3. Principles of personal data processing

When we process your personal data, we will do so:

• Lawfully, fairly, and transparently.

• For specific, explicit, and legitimate purposes only.

• Only in ways that are compatible with the purposes for which they were collected.

• Only the minimum amount of data necessary.

• Ensuring the data is accurate, and taking steps to keep it up to date.

• Retaining data no longer than necessary for the purposes it was collected.

• Ensuring appropriate security, integrity, and confidentiality of the data.

4. What personal data we collect

When you use our Site and purchase goods, we collect personal data about you such as:

• Identification and contact data: name, surname, email address, phone number, delivery address.

• Payment data: transaction information (via secure payment gateways or banks). We do not store full credit/debit card details on our systems; payments are processed through certified third-party payment providers.

• Other data necessary for delivery: any additional data required to deliver goods, issue accounting documents, refunds, returns, etc.

• Optional data: information you provide for marketing, newsletters, preferences, etc., only if you consent to it.

5. Purposes for processing personal data

We use your personal data for the following purposes:

• To identify you and process your orders, including delivery and payment.

• To issue invoices, refunds, handle returns, and fulfill obligations under the purchase‐sale contract.

• To administer your account in our store and communicate with you (order confirmations, changes, customer support).

• To comply with legal obligations (taxes, accounting, etc.).

• For direct marketing (such as newsletters, promotions, offers), but only with your explicit consent.

• For internal analyses and improvements of our website, services, and customer experience.

6. Legal basis for processing

Depending on the situation, our legal bases for processing your personal data include:

• Processing necessary for performance of the contract between you and us (e.g. order fulfillment).

• Processing necessary to comply with legal obligations.

• Your consent (for optional marketing or analytics).

7. Data retention

We retain personal data:

• For as long as is required to fulfill the purposes for which it was collected (e.g. order processing, warranty, returns).

• For the period needed to comply with legal obligations (e.g. tax, accounting, statutory retention periods).

• If consented, for marketing communications until you withdraw consent.

After these periods have expired, your data will be securely deleted or anonymized.

8. Cookies and similar technologies

We, and third parties we work with, use cookies and similar tracking technologies to:

• Make our site function correctly.

• Remember your preferences.

• Understand how you use the Site, e.g. via analytics.

• Serve you relevant marketing or advertising, if you opt in.

You can manage or disable cookies in your browser settings, but please note this might affect site functionality or your experience.

9. Disclosure to third parties

We may share your personal data with:

• Service providers: third parties who help us with order fulfilment, payment processing, delivery, customer support, etc.

• Legal or regulatory authorities: where required by law or to enforce our rights.

• Marketing partners: only with your consent, for direct marketing activities.

If we transfer data outside the European Economic Area (EEA), we will ensure appropriate safeguards such as standard contractual clauses or other lawful mechanisms are in place.

10. Your rights

As a data subject, you have the right to:

• Access the personal data we hold about you.

• Rectify incorrect or incomplete data.

• Request erasure (“right to be forgotten”) where applicable.

• Restrict or object to processing (e.g. direct marketing).

• Withdraw your consent at any time (without affecting the lawfulness of processing before withdrawal).

• Portability of your data, where applicable.

To exercise any of these rights, contact us at info@the-qed.com

11. Security measures

We implement administrative, technical, and physical safeguards to protect personal data, including:

• Secure transmission protocols (e.g. HTTPS).

• Restricted access to data within our organization.

• Encryption where appropriate.

• Regular review of our security practices.

12. Changes to this privacy policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational, legitimate business reasons. When changes are made, we will notify you by updating the “Last updated” date and, where appropriate, by email or a notice on our Site.

13. Contact information

If you have questions about this Privacy Policy or how we handle your data, please contact: info@the-qed.com

14. Supervisory authority

If you believe your data protection rights have been violated, you have the right to lodge a complaint with the relevant supervisory authority in Lithuania.